These are quotes and memos from Ideaflow written by Jeremy Utley and Perry Klebahn.

TL;DR: Quantity drives quality. Creativity is learned.

• "Creativity is doing more than the first thing that comes to your mind." - a seventh-grader in Ohio

• Creativity isn't a gift reserved for a precious few. It's learned.

• In other words, it's the capacity to keep generating ideas after the first one that's "good enough."

• Your brain never makes anything truly from scratch.

• "Inspiration is a discipline." - Lacrae

• Breakthrough results don't happen by picking the "right" idea from a list but rather by winnowing ideas down through real-world experimentation and iteration until a clear winner emerges.

• In most cases, the flow of ideas gets disrupted not by the individuals on a team but by the well-meaning, misguided leader who is so fixated on feasibility and relevance that every divergence from the status quo gets immediately quashed.

• To be disruptive, the new way of doing something must upend the old one. Designing the transistor, which ultimately makes vacuum tubes obsolete, is a disruptive innovation. To be clear, this is scary--if you happen to be a vacuum-tube manufacturer.

• Fear is what actually stands in the way of improvement.

• The riskiest move is no move at all. Conditions are always changing.